Matthew Hood

By late 2025, ChatGPT is capturing ~9% of global search volume, and Google is serving AI Overviews in over 50% of searches. The era of “ten blue links” is fading. We also have a new user type to consider: the AI Agent and Agentic Browser. But here’s the good news: Optimizing for AI isn’t about rebuilding your entire digital presence. It’s about mastering the fundamentals you should be doing anyway.

I am sure everyone is aware of the infamous Gartner Hype Cycle, and I am equally sure no one would disagree Generative AI falls clearly into the category of new technology hype.  In the corporate world most businesses are clearly still riding the Peak of Inflated Expectations, whereas many would argue consumers are starting to… Read more: Is it all doomed to meh?

All stakeholders should agree on a delivery date before defining requirements for larger projects. This ensures business-driven deadlines, minimizes scope creep, and prioritizes tasks effectively. It mirrors existing agile practices, allows for continuous improvement post-launch, and prevents project paralysis.

As discussed in the earlier article, bringing LLMs to production in 2024 is hard. But let’s forget that for a minute and discuss one of the most fundamental improvements AI will have on your products in the next eighteen months, entirely new ways of building user interfaces.  A topic which I personally feel is not… Read more: Beyond Buttons… AI shaping the future of UI

This post will be the first in a series touching on a number of GenAI related anecdotes, musings and lessons learnt. Let us start with some product basics… how do you build a solution heavily reliant on LLMs in mid 2024. It’s quick and easy to create impressive Gen AI-driven proof-of-concept products. In just days,… Read more: Success by a thousand cuts, aka building with LLMs in 2024